Unpopular Opinion: Loving What You Do Is Still Work
- Carole Keefer

- 6 hours ago
- 4 min read
I’m sure you’ve heard the saying, “If you love what you do, you’ll never work a day in your life.”
The original idea behind this saying makes sense. When you genuinely enjoy what you do and find meaning in it, work can feel different. Your career becomes something that fulfills you rather than something you simply endure for a paycheck.
But somewhere along the way, I think we romanticized this idea. We started to believe that once you find what you love, everything will somehow fall into place. Work will feel easy. The clients will come. The bills will get paid. Every day will feel fulfilling, and you'll wake up excited to work every morning because you're living your purpose. And if you're struggling, exhausted, uncertain, or questioning yourself, perhaps you haven't found the right thing yet.
I don't believe that's true.
I love what I do, and I still work every day. In many ways, I've worked harder since finding my purpose, not less.
| Loving the Work Doesn't Remove the Work
I've been an entrepreneur for more than a decade, and I've built a career around things I genuinely love: yoga, travel, teaching, community, and helping others. I feel incredibly fortunate to do this work, but loving what I do doesn't mean I love every part of running a business.
There are emails to answer, finances to manage, retreats to fill, decisions to make, and problems to solve. There is marketing that doesn't work, ideas that don't go as planned, clients who say no, unexpected expenses, and administrative tasks that aren't particularly inspiring but still have to get done.
There have also been moments when I've questioned myself. I've wondered where the next client will come from or how I will pay all of my bills. I've experienced moments when I've been exhausted by the very thing I also know I am meant to do.
You can love what you do and still work incredibly hard.
You can feel exhausted and have days when you don't want to show up. You can make sacrifices, experience setbacks, question yourself, and carry a level of responsibility you never had before. None of those things mean you're on the wrong path. Sometimes they are simply part of choosing a path that matters deeply to you.
| Purpose Doesn't Promise an Easy Life
I see a similar idea when people talk about finding their purpose. There can be this belief that once you discover what you're "meant" to do, life becomes easier. The path opens, everything starts making sense, and you finally arrive at the life you were supposed to be living.
And in some ways, things do fall into place. Purpose can give you direction. It can help you make decisions and give meaning to your effort. It can make you more willing to keep going when things get difficult because you understand why you're doing it in the first place.
But purpose doesn't remove difficulty. In some ways, it actually asks more of you.
The yoga teachings offer an interesting perspective on this through the Purusharthas, often described as the four aims of human life: Dharma, Artha, Kama, and Moksha. Dharma speaks to living with purpose and in accordance with what you are here to contribute, but it doesn't exist alone. There is also Artha: the material resources and stability necessary to sustain your life.
I think this is particularly important for entrepreneurs. You can have a deep sense of purpose behind your work and still need to figure out how to make your business financially sustainable. You can believe wholeheartedly in what you're offering and still need to learn how to market it. You can know you're doing meaningful work and still have months when decisions and next steps feel uncertain.
You can follow your Dharma and still have to think about Artha. Purpose and practicality aren't opposites, they have to learn how to exist together.
| Oftentimes the Things We Love Require More From Us
Perhaps the expectation shouldn't be that finding meaningful work will require less of you. Perhaps it will require more: more courage to put yourself and your ideas into the world, more discipline to continue when motivation isn't there, and more responsibility because you're the one who has to make the decisions. It requires a willingness to fail, learn, adjust, and try again. It requires trust when you can't see exactly how everything is going to work out, and a willingness to grow into the person capable of carrying the thing you say you want.
I've found that the things I care about most often require the most from me. I don't work hard despite loving what I do. Oftentimes, I work as hard as I do because I love what I do. Because it matters to me. Because there are people depending on me. Because I've spent years building something I believe in.
Meaningful work is still work.
| Find Something Worth Doing the Work For
So if you're looking for a career that feels fulfilling and meaningful, I hope you find it. Go after it, build it, and do what it takes to make it happen. But don't go into it believing the goal is to eventually reach a place where you don't have to work hard anymore. And don't assume that difficulty means you've chosen the wrong path.
Finding what you're meant to do doesn't mean the work disappears. And maybe that's a more realistic way to think about purpose than trying to "never work a day in your life."
The goal isn't to find work that never feels like work. It's to find work that feels worth the work.
Because when you can find meaning in what you're doing, even when it's challenging, uncertain, or asking more from you than you expected, you've found something far more sustainable than chasing a life that always feels easy.
You've found a reason to keep showing up.
Much love,
Carole the freespiritedwanderer
| An invitation:
If you're in a season of building something meaningful, growing a business you believe in, or trying to figure out what your next step looks like, you don't have to figure it all out on your own.
Through Business Mentorship, I work one-on-one with yoga teachers and wellness entrepreneurs who are ready to build or grow a more intentional, sustainable, and profitable business.
Through Personal Coaching, I work with individuals looking for greater direction, purpose, and support as they navigate what's next.
Interested in working together? Learn more about Business Mentorship or Personal Coaching.




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